Google Business Profile Optimization is the process of enhancing a business’s online presence on Google’s local search results and Google Maps. It involves claiming and verifying the profile, ensuring accurate and complete business information (name, address, phone, website, hours), selecting relevant business categories, writing a compelling description with local keywords, and regularly updating photos, posts, and reviews. Optimizing these elements helps improve the profile’s visibility, attract more local customers, and increase engagement and conversions by making the business easier to discover and more trustworthy in local searches