Google Ads or Pay-Per-Click (PPC)
Google Ads or Pay-Per-Click (PPC) is an online advertising model where businesses create ads that appear on Google’s search results or partner sites, and they pay a fee only when someone clicks their ad. It allows businesses to target specific keywords related to their products or services, making the ads highly relevant to the users’ searches. Google Ads operates as an auction where advertisers bid on keywords, and ad placement depends on the bid amount and the ad quality. This model offers instant visibility, targeted advertising, measurable ROI, and control over the advertising budget, making it a cost-effective way to drive traffic and conversions quickly.
Advertising, is an online advertising model where businesses pay a fee each time someone clicks on their ads. Advertisers bid on specific keywords, and their ads appear on Google’s search results or partner sites when users search for those terms. This system operates like an auction, where ad placement depends on the bid amount and the ad’s quality, which measures relevance and user experience. PPC is a quick and cost-effective way to increase brand visibility, drive targeted traffic to websites, and boost sales, since advertisers pay only when users interact with their ads. It allows precise targeting based on keywords, demographics, location, and more, giving businesses control over their budgets and measurable results through detailed analytics.
