Copywriting is the art and profession of writing persuasive text, known as “copy,” used in advertising and marketing to promote products or services. Its main goal is to attract attention, increase brand awareness, and convince the audience to take a specific action, such as making a purchase or subscribing to a service. Copywriters create various marketing materials including advertisements, website content, emails, social media posts, and sales letters, focusing on engaging and convincing the target audience effectively while keeping the content clear and compelling.